China is not only highly mobile telephony capable (and i.t literate too), its engineers are pretty clever also.
“A genuine strategic air power must possess a strong power projection capability. To have air capability on that level is highly reliant on large aircraft, namely a strategic air freighter and a strategic bomber,” said Wang Yanan, deputy editor in chief at Aerospace Knowledge magazine and a military analyst, in a China Daily report.
China successfully made and flew the Kunpen (the Y-20) jumbo air freighter. Other large air freighters already flying include the Russian-built Ilyushin Il-76, the U.S.-made Boeing C-17 Globemaster III and, largest of them all, the Ukrainian Antonov An-225. The four-engine Yun-20, or Transport-20, is a huge, multi-function airfreighter that can perform various long distance air transport tasks targeting cargo and passengers, the state-run Xinhua News Agency said.”
I.T literate China with super fast internet capability also announced: China’s mobile phone users reach 1.11 billion.
it’s all on for prime time marketing Feb 2013… the brightest stars funnel the star bling–check it
~Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 31.1.13~
brand presence bulk ups, market share, distribution development visibility models words:
opportunities to get leverage. capitalise on sponsorship. strong presence. reciprocal deal partnerships. nuture revenue. broaden reach. guardian. ensure the pipeline of talent. maintain level of winningest advisors. risk averse. conservative accounting. distribution development across different platforms. hedged at favourable rates. continuing strength. international customers access. balance right. rest. work. maximising commercial benefits. increasing smartphones tablets audience eyegate visibility. business leads created. build brand recognition. corporate focus. consumer business. building brand recognition in asia. prestigious franchise development. winningest results. win-win combos.
~Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 26.1.13~
They have the population mass (audiences) to do it. That is add value to the digital advertising cityscapes terrain. Australia is going to be more like LA. A visual cosmopolitan digital billboard cities tribe. Good for the media industry and real estate of brands. Graphene + solar wiring technology could be a good alternative too to the fossil fuels equation of what to do with electricity’s daylight? In times of global warming, you need to develop technology with the show biz side of life and market share.
~Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 21.1.13~
NYC is 58% battling with obesity. As a result, companies like Coca-Cola are being encouraged to admit calorie content in new ads. Sugar addiction has caught many a former skinny person in its flow. The high calorie content is not always good. So, the company’s new advertising campaign is novel for NYC and the world. (more…)
Kim Kardashian builds the link from celebrity party girl to motherhood announcing she now has the same personal trainer as Gwyneth Paltrow. Both girls are a movement of merchandising product online. So a smart move by KiKa to align with Tracy Anderson.
~Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 5.1.13~
being read is:
1. News 29Dec12
4. The Way You…
Marketing tips for 2013 in the competive US marketing scene have started already: Here’s one: “Our research found that the most predictive trait of high performing marketers is grit—the ability to doggedly pursue higher-order goals in the face of distractions and hardship. Yes, we did do exhaustive research on this. Read up here, prompts: Executive Board. Plus: 10 Trends Every Sales Exec Must Know For 2013. Thankfully… that’s not me 2013. :)
Celebrity round up 2012: US Weekly Magazine‘s Top Ten 2012 stories
~Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 30.12.12~
Fun reading is: R&V Survival Guide
Very well done.
~Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 28.12.12~
NFL Football news: Patriots Blogging is hot.
Green Bay Packers–ESPN (blog)
Denver Broncos – ESPN
NFL Standings–the latest.
~Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 18.12.12~
GOOGLE’S POLITICAL SPIN MACHINE TIES HOLD UP, CORPORATE ENTITIES LATCHING ON & WHAT INDIA & CHINA SEE OF HORIWOOD WEBSITE VIA BAIDU.COM
Fame happens when Google works with politicians & the world’s bankers: Here’s a news story about rewards of that system for one online company. I like them as if it wasn’t for Google, I’d have to learn Chinese (eg: Cantonese + Mandarin] and Hindi to use Baidu.Com instead, like a lot of the world who search online do daily.
Back to Google: Here’s an I.T story: ‘It’s called capitalism’: Google on tax: Google avoids having to pay billions in tax and the internet giant’s chairman is “proud” of it.
Back to What India & China see of Horiwood website:
According to Baidu, my online ‘creative persona’ via Horiwood website across the 21.000+ blog posts created in this site’s web content, the website is closely linked to these corporate entitities and names: (more…)
Perched above a desert, a very modest sign is ready for its ridiculously famous close up.
~Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 10.12.12~
Fiddy News: He is the homeboy that the USA’s no.1 selling solo male artist, Eminem spun into a rap star. He used his record profits to invest into vitamin water. His fortune is worth mega millions. He’s back doing a track with Eminem and Adam Levine. So what’s he doing for marketing?
Entering the sports management arena. Fiddy‘s latest headline sees him as a boxing promoter. It is: Boxing: Gamboa’s victory gives 50 Cent win as promoter.
Clever. When I see his achievements, I always see Eminem’s vision of tautoko as the initial wings of this lad in flight. A bit crazy, mostly good.
~Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 9.12.12~
STARBUCKS CEO, HOWARD SCHULTZ MILK, COFFEE BEANS, FREE WIFI CAFES BRAND EXPANDS BY UPPING PREMIUM PRICED COFFEE PRODUCTS
Hobbit filmmaking factory facts 2012: New Zealand’s Wendy Petrie revealed on NZ Television that during the making of the latest hobbit movie in New Zealand (Unexpected Journey) that NZ$380,000 was sploshed on coffee for the cast and crew alone.
It’s true that coffee fuels the world. Here’s a story via The Washington Post USA reprinted Bloomberg market research news story, into how American coffee peeps will pay top dollar for hot milk with a bit of coffee in it.
Nov. 28 (Bloomberg) — Howard Schultz‘ Starbucks Corp. has moved into specialty coffee sales that can cost US$7 for a 16-ounce “grande” cup. Apparently, in a mov to up the rest of its products, the value put on the new grande serving makes it the company’s priciest brew. The company hopes to steer its customer base into buying premium products with a higher mark up by the move. The price hike maintains an illusion of advancement and quality in the competitive US coffee obsessed market.
The Costa Rica Finca Palmilera coffee costs $40 for a half- pound bag and $6 for a 12-ounce “tall” cup. U.S. Northwest is the trial market in select Starbucks cafes.
Contrary to film outputs records and marketing budget spends and investments from New Zealand citizens, the New Zealand film industry “is not based on one man.”–Stuff.Co.NZ.
What would be good to see evolve in New Zealand is to see mixed-martial arts films in the mode of Crouching Tiger Hidden Dragon developed in an entirely new film studio too in NZ other than the one’s that make Hobbit movies for example. (more…)
Yep… it’s that time again. Wellington and NZ are in Hobbit movie premiere mode. The Unexpected Journey‘s movie premiere is drawing fans of Middle Earth to NZ.
Beefing up a marketing campaign to the tune of $100million using Middle Earth themed branding is what NZ is doing.
Stats via Grant Bradley note:
Theatres & Planes to get a boost:
*Research conducted by Tourism NZ in key markets in May to July found 57 per cent of people considering a trip to NZ were aware of The Hobbit trilogy.
*Of those aware of the films, 87 per cent know they were filmed in New Zealand and 58 per cent are fans of The Hobbit.
*The International Visitor Survey from 2004, after the release of The Lord of the Rings trilogy, found that 6 per cent of visitors to New Zealand named it as being one of the main reasons for visiting New Zealand.
*One per cent of visitors said that The Lord of the Rings was their main or only reason for visiting. This related to approximately $32.8 million in spending.
*In 2004, 63,200 visitors participated in a Lord of the Rings activity while here.
*Since 2004, an average 47,000 visitors each year have visited a film location.
*Visitors attracted by The Hobbit could be worth $500 million to the economy.
In search of Middle Earth magic: Photos
There you go! :)
~Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 25.11.12~
He is the top ranked Maori sports star of 2012. A stint in Europe playing rugby football combined with a traditionally visual, Maori sports persona has ensured that Luke McAlister is the 41st most voted star of 2012. Google always seems to drive a lot of audience traffic Luke’s way. Online, he is Google’s rugby star.
On ya. A solid ambassador of the sport and his home nation, New Zealand.
Photo: William Booth.
~Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 23.11.12~
FASHION MARKETING – AUSTRALIAN DESIGNER JESSICA BREGRENHOJ DESIGNS DRESS TO BE SEEN BY 3 BILLION PEOPLE
Australian designers are asked to whizz up a rag that will be seen by 3 billion people:
What did they come up with in this latest Aussie marketing campaign
”I titled the dress ‘the golden country’ because I wanted it to represent everything golden, prosperous and lucky about Australia,” said the Sydney designer, Jessica Bregenhoj, who was once mentored by Alex Perry, adding she had been ”inspired by the sails of the Sydney Opera House.” (more…)
JESSICA SIMPSON 47th MOST VOTED STAR 2012 – WORKING MOTHER, FASHION MERCHANT DISTRIBUTOR, CELEBRITY MC, WALKING REALITY TV SHOW, OCCASIONAL TEXAN-CALIFORNIA SINGER
Jessica Simpson is the 47th most voted star of 2012. Once a reverend’s daughter, her father became manager moving her family from Texas to California. The Simpson’s cartoon show was a big hit, so the family had everything to gain from the move.
A career as a singer got Jess’ vivacious talent noticed, before reality TV shows (and coasting off Britney Spears‘ star template too) allowed Jess to gain a profile in the US that few other people in music can claim as their own. Her art of being marketed as a product, taught her how to market merchandise well across the 50 States of the USA. (more…)
He’s a grey power merchandising and marketing expert extraordinaire. Ko wai ia, again? Who is he?
About Rod Stewart: Scottish rock crooner Rod Stewart has the US audience in his front yard heading into holiday time. Rod has booked Stiling Castle to film a Christmas special–Scottish Daily Record. Rod recently performed for Regina–Belfast Telegraph. And Rod’s new book that dedicates a chapter of it to New Zealand’s own Rachel Hunter is one of New York Times best selling books of November 2012. Amazing. In addition, Rod‘s Merry Christmas Baby record is the 3rd top selling record in the USA right now. Good on Rod!
USA’s Top Ten are.
2. Julian Savea
~All posts selected from Google’s SEO rankings, pages 1 & 2. Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 18.11.12~