MOBILE AVIATION WHITE GOLD APP BANKS, BRAND LEVERAGE INCENTIVES & MARKET DISTRIBUTION SHARE
China is not only highly mobile telephony capable (and i.t literate too), its engineers are pretty clever also.
“A genuine strategic air power must possess a strong power projection capability. To have air capability on that level is highly reliant on large aircraft, namely a strategic air freighter and a strategic bomber,” said Wang Yanan, deputy editor in chief at Aerospace Knowledge magazine and a military analyst, in a China Daily report.
China successfully made and flew the Kunpen (the Y-20) jumbo air freighter. Other large air freighters already flying include the Russian-built Ilyushin Il-76, the U.S.-made Boeing C-17 Globemaster III and, largest of them all, the Ukrainian Antonov An-225. The four-engine Yun-20, or Transport-20, is a huge, multi-function airfreighter that can perform various long distance air transport tasks targeting cargo and passengers, the state-run Xinhua News Agency said.”
–so clever.
I.T literate China with super fast internet capability also announced: China’s mobile phone users reach 1.11 billion.
SPORTS AUDIENCE MARKETING CULTURE – FOOTBALL, TV AUDIENCES + I.T WEBSITES BUZZ
Sports media distribution & participation marketing:
SBC Global reports: Predictionmachine.com*, a website that predicts the outcome of sporting events based on computer models, ran more than just “some” numbers. They ran Sunday’s 49ers vs. Ravens match-up through their system 50,000 times to see what the most likely outcome of the game will be.
DISTRIBUTION MODEL DEVELOPMENT – INCREASING AUDIENCE VISIBILITY & MARKET SHARE
brand presence bulk ups, market share, distribution development visibility models words:
opportunities to get leverage. capitalise on sponsorship. strong presence. reciprocal deal partnerships. nuture revenue. broaden reach. guardian. ensure the pipeline of talent. maintain level of winningest advisors. risk averse. conservative accounting. distribution development across different platforms. hedged at favourable rates. continuing strength. international customers access. balance right. rest. work. maximising commercial benefits. increasing smartphones tablets audience eyegate visibility. business leads created. build brand recognition. corporate focus. consumer business. building brand recognition in asia. prestigious franchise development. winningest results. win-win combos.
~Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 26.1.13~
DIGITAL BILLBOARDS – ELECTRONIC ADVERTISING SYDNEY’S LANDSCAPE 2013
They have the population mass (audiences) to do it. That is add value to the digital advertising cityscapes terrain. Australia is going to be more like LA. A visual cosmopolitan digital billboard cities tribe. Good for the media industry and real estate of brands. Graphene + solar wiring technology could be a good alternative too to the fossil fuels equation of what to do with electricity’s daylight? In times of global warming, you need to develop technology with the show biz side of life and market share.
~Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 21.1.13~
MONA SCHMITZ IS ON INSTAGRAM
Moms + social media: NZ resident and gestapo-like foreign authorized home-intrusions survivor, Mona Schmitz is on instagram.
Mona’s life is a movie lived on a New Zealand set. One photo in still life uploaded at a time.
~Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 20.1.13~
COCA-COLA ADMITS CALORIE CONTENT IN LATEST MARKETING CAMPAIGN
NYC is 58% battling with obesity. As a result, companies like Coca-Cola are being encouraged to admit calorie content in new ads. Sugar addiction has caught many a former skinny person in its flow. The high calorie content is not always good. So, the company’s new advertising campaign is novel for NYC and the world. (more…)
KIM KARDASHIAN’S WORK OUT PROGRAM 2013 JUST GOT BETTER
Kim Kardashian builds the link from celebrity party girl to motherhood announcing she now has the same personal trainer as Gwyneth Paltrow. Both girls are a movement of merchandising product online. So a smart move by KiKa to align with Tracy Anderson.
~Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 5.1.13~
MARKETING BUZZ WORDS 2013 + NYE’S USA FOOTBALL PRESS STORIES
NFL news is closing off the year with rising star scandals, reports The Examiner. Case McCoy is on NYE storylines for the kids this year. It’s a Tex-Mex new years eve then.
being read is:
1. News 29Dec12
3. Peace, Love & Mung Beans Kiwi families
4. The Way You…
5. Movie tickets & Hollywood’s top stars 2013
Marketing tips for 2013 in the competive US marketing scene have started already: Here’s one: “Our research found that the most predictive trait of high performing marketers is grit—the ability to doggedly pursue higher-order goals in the face of distractions and hardship. Yes, we did do exhaustive research on this. Read up here, prompts: Executive Board. Plus: 10 Trends Every Sales Exec Must Know For 2013. Thankfully… that’s not me 2013. :)
Celebrity round up 2012: US Weekly Magazine‘s Top Ten 2012 stories
~Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 30.12.12~
GOOD MARKETING
Fun reading is: R&V Survival Guide
Very well done.
~Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 28.12.12~
HOW BILLIONAIRES ARE USING POLITICIANS TO BEND PRIVACY LAWS IN CREEPY SURVEILLANCE INVASION DEMANDS ON CITIZENS TASTES, SHOPPING PREFERENCES, & SPEND – GOOGLE NEWS DECEMBER 2012
“If you bought a tee shirt at [Banana Republic] in the mall with your credit card, you could start seeing a lot more [Banana Republic] ads online later, suggesting jeans that go with that shirt… this is the sixth time we’ve released this data, and one trend has become clear: Government surveillance is on the rise,” Google has admitted in a new report.
Reuters reports: “The most powerful company on the Internet just got a whole lot creepier: (more…)
MARTIN SCORSESE DOES MOVIE PUBLICITY FOR STEVEN SPIELBERG, DECEMBER 2012
Doing movie publicity for Steven Spielberg‘s world wide box office bid with the Lincoln film: Martin Scorsese says he plans to make a documentary about Bill Clinton for HBO. (more…)
NFL FOOTBALL NEWS SPORTS LINKS – 18th DECEMBER 2012
NFL Football news: Patriots Blogging is hot.
Green Bay Packers–ESPN (blog)
Denver Broncos – ESPN
NFL Standings–the latest.
~Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 18.12.12~
GOOGLE’S POLITICAL SPIN MACHINE TIES HOLD UP, CORPORATE ENTITIES LATCHING ON & WHAT INDIA & CHINA SEE OF HORIWOOD WEBSITE VIA BAIDU.COM
Fame happens when Google works with politicians & the world’s bankers: Here’s a news story about rewards of that system for one online company. I like them as if it wasn’t for Google, I’d have to learn Chinese (eg: Cantonese + Mandarin] and Hindi to use Baidu.Com instead, like a lot of the world who search online do daily.
Back to Google: Here’s an I.T story: ‘It’s called capitalism’: Google on tax: Google avoids having to pay billions in tax and the internet giant’s chairman is “proud” of it.
Back to What India & China see of Horiwood website:
According to Baidu, my online ‘creative persona’ via Horiwood website across the 21.000+ blog posts created in this site’s web content, the website is closely linked to these corporate entitities and names: (more…)
CAMERA ON HOLLYWOOD – THE HOLLYWOOD SIGN CLOSE UP
Perched above a desert, a very modest sign is ready for its ridiculously famous close up.
~Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 10.12.12~
FIDDY’S MUSIC MARKETING REINVENTION HAS HEFTY PUNCH TO IT
Fiddy News: He is the homeboy that the USA’s no.1 selling solo male artist, Eminem spun into a rap star. He used his record profits to invest into vitamin water. His fortune is worth mega millions. He’s back doing a track with Eminem and Adam Levine. So what’s he doing for marketing?
Entering the sports management arena. Fiddy‘s latest headline sees him as a boxing promoter. It is: Boxing: Gamboa’s victory gives 50 Cent win as promoter.
Clever. When I see his achievements, I always see Eminem’s vision of tautoko as the initial wings of this lad in flight. A bit crazy, mostly good.
~Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 9.12.12~
STARBUCKS CEO, HOWARD SCHULTZ MILK, COFFEE BEANS, FREE WIFI CAFES BRAND EXPANDS BY UPPING PREMIUM PRICED COFFEE PRODUCTS
Hobbit filmmaking factory facts 2012: New Zealand’s Wendy Petrie revealed on NZ Television that during the making of the latest hobbit movie in New Zealand (Unexpected Journey) that NZ$380,000 was sploshed on coffee for the cast and crew alone.
It’s true that coffee fuels the world. Here’s a story via The Washington Post USA reprinted Bloomberg market research news story, into how American coffee peeps will pay top dollar for hot milk with a bit of coffee in it.
Nov. 28 (Bloomberg) — Howard Schultz‘ Starbucks Corp. has moved into specialty coffee sales that can cost US$7 for a 16-ounce “grande” cup. Apparently, in a mov to up the rest of its products, the value put on the new grande serving makes it the company’s priciest brew. The company hopes to steer its customer base into buying premium products with a higher mark up by the move. The price hike maintains an illusion of advancement and quality in the competitive US coffee obsessed market.
The Costa Rica Finca Palmilera coffee costs $40 for a half- pound bag and $6 for a 12-ounce “tall” cup. U.S. Northwest is the trial market in select Starbucks cafes.
[Photo: Howard Schultz, the cyclist CEO entrepremuer - UpStart Biz.Com] (more…)
YOUTH CREATING OWN JOBS IN NEW ZEALAND – CORPORATE YOUNG ADULTS TEE SHIRTS LITE-THINKING
Suggestions to create young adults jobs: Youth should be supported more to create their own jobs. They make a promise to themselves. Then they do it. Their hearts will be less disappointed when they fulfill their own promise to their own generation.
Steven Joyce had a few suggestions, when I last blogged on that topic. I am conscious that I must try and be encouraging more so than a stinging critic. The latter all too easy to do, if you survived uber-competitive PR circles in Hollywood, The Enterainment Capital of the World as I did at one time in life. The toughest training ground a Kiwi with a Media degree, could ever make it through.
So, putting a happy cap on. Here’s what I think about the youth job market.
1. The current government favors the 50+, already established property buyer (at this current snap shot). Their rhetoric is largely geared towards that person. Fantastic if you’re one of those people in NZ. Yet for youth, what’s in it for them?
2. Starting your own company – form a youth gang, and like a ‘boy band’ or ‘a girl group’ work up your own products, staff, team, sales, markets, export markets. Nothing to lose in the current political environment. Do it for you!
3. Education: Should encourage students to start their own companies (eg: a study group could actually become a start up company of students). Then the tertiary, training providers supply the skills, knowledge networking provisions, and the right environment – to help students and their emerging companies and ideas – be stand alone earners when the students graduate. Or, the students are being supported to create their own jobs. That’s more real, and should be a norm given current economic data at end of year result of NZ society.
4. Angel Investors. Wealthy white people’s kids are leaping ahead. Why? Because GFC years were designed for wealthy kids to maintain a lead. If you don’t have wealthy parents, where does this leave NZ young people? They get no house deposit from their folks (eg: $30k-$40k). They don’t get a job from the folks friends networks either. Does the average NZ kid stand a chance? Yes… if angel investors step up and do some good, they still do. That needs to happen more.
5. Science, calculus, physics, financial literacy needs to be taught to all youth, not just wealthy kids in private schools. Or wealthy kids recieving the knowledge should run tutorials for the poorer kids after school and teach what they know. They could charge kids for the lessons too. Earn pocket money. (more…)
MIDDLE EARTH MARKETING SPEND & EVOLVING NEW ZEALAND CINEMA AS A BOOMING INDUSTRY AHEAD
Contrary to film outputs records and marketing budget spends and investments from New Zealand citizens, the New Zealand film industry “is not based on one man.”–Stuff.Co.NZ.
What would be good to see evolve in New Zealand is to see mixed-martial arts films in the mode of Crouching Tiger Hidden Dragon developed in an entirely new film studio too in NZ other than the one’s that make Hobbit movies for example. (more…)
HOBBIT MOVIE PREMIERE MODE IS HAPPENING IN WELLINGTON
Yep… it’s that time again. Wellington and NZ are in Hobbit movie premiere mode. The Unexpected Journey‘s movie premiere is drawing fans of Middle Earth to NZ.
Beefing up a marketing campaign to the tune of $100million using Middle Earth themed branding is what NZ is doing.
Stats via Grant Bradley note:
Theatres & Planes to get a boost:
*Research conducted by Tourism NZ in key markets in May to July found 57 per cent of people considering a trip to NZ were aware of The Hobbit trilogy.
*Of those aware of the films, 87 per cent know they were filmed in New Zealand and 58 per cent are fans of The Hobbit.
*The International Visitor Survey from 2004, after the release of The Lord of the Rings trilogy, found that 6 per cent of visitors to New Zealand named it as being one of the main reasons for visiting New Zealand.
*One per cent of visitors said that The Lord of the Rings was their main or only reason for visiting. This related to approximately $32.8 million in spending.
*In 2004, 63,200 visitors participated in a Lord of the Rings activity while here.
*Since 2004, an average 47,000 visitors each year have visited a film location.
*Visitors attracted by The Hobbit could be worth $500 million to the economy.
In search of Middle Earth magic: Photos
There you go! :)
~Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 25.11.12~
LUKE McALISTER 41st MOST VOTED STAR 2012
He is the top ranked Maori sports star of 2012. A stint in Europe playing rugby football combined with a traditionally visual, Maori sports persona has ensured that Luke McAlister is the 41st most voted star of 2012. Google always seems to drive a lot of audience traffic Luke’s way. Online, he is Google’s rugby star.
On ya. A solid ambassador of the sport and his home nation, New Zealand.
Photo: William Booth.
~Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 23.11.12~
FASHION MARKETING – AUSTRALIAN DESIGNER JESSICA BREGRENHOJ DESIGNS DRESS TO BE SEEN BY 3 BILLION PEOPLE
Australian designers are asked to whizz up a rag that will be seen by 3 billion people:
What did they come up with in this latest Aussie marketing campaign
”I titled the dress ‘the golden country’ because I wanted it to represent everything golden, prosperous and lucky about Australia,” said the Sydney designer, Jessica Bregenhoj, who was once mentored by Alex Perry, adding she had been ”inspired by the sails of the Sydney Opera House.” (more…)
JESSICA SIMPSON 47th MOST VOTED STAR 2012 – WORKING MOTHER, FASHION MERCHANT DISTRIBUTOR, CELEBRITY MC, WALKING REALITY TV SHOW, OCCASIONAL TEXAN-CALIFORNIA SINGER
Jessica Simpson is the 47th most voted star of 2012. Once a reverend’s daughter, her father became manager moving her family from Texas to California. The Simpson’s cartoon show was a big hit, so the family had everything to gain from the move.
A career as a singer got Jess’ vivacious talent noticed, before reality TV shows (and coasting off Britney Spears‘ star template too) allowed Jess to gain a profile in the US that few other people in music can claim as their own. Her art of being marketed as a product, taught her how to market merchandise well across the 50 States of the USA. (more…)
ROD STEWART & USA’s TOP TEN – 11.18.12
He’s a grey power merchandising and marketing expert extraordinaire. Ko wai ia, again? Who is he?
About Rod Stewart: Scottish rock crooner Rod Stewart has the US audience in his front yard heading into holiday time. Rod has booked Stiling Castle to film a Christmas special–Scottish Daily Record. Rod recently performed for Regina–Belfast Telegraph. And Rod’s new book that dedicates a chapter of it to New Zealand’s own Rachel Hunter is one of New York Times best selling books of November 2012. Amazing. In addition, Rod‘s Merry Christmas Baby record is the 3rd top selling record in the USA right now. Good on Rod!
USA’s Top Ten are.
1. Hollywood Rodin
2. Julian Savea
3. Maori News – Reality TV New Zealand
4. NFL prime time USA goes Beyonce 2012
5. Christchurch City News
6. The Horiwood Top Ten – November 14th 2012
7. Creative homegrown entrepreneurs
8. Taxing the rich more – USA 2013
9. Cross-Cultural Narratives
10. Family Vs Fame – a balancing act at best
Music: All for Love. Stewart, Adams, Sting.
Bonus post: Champions League Soccer – Rod Stewart @ Celtics & Barcelona match
~All posts selected from Google’s SEO rankings, pages 1 & 2. Posted by Horiwoodblog, Aotearoa New Zealand, Polynesia Asia-Pacific. 18.11.12~
November 17, 2012 | Categories: Britain, Canada, Entertainment Celebrity News, Entertainment Distribution, Entertainment News, Google, Ireland, Marketing and Branding, Merchandising, Pop Cultural Commentary, Rock, Rock N Roll, Rock Royalty, Rock Stars, Scotland, Soccer, Trends, USA, World News | Leave A Comment »