ZUCKERBERG’S PORTRAYAL IN THE SOCIAL NETWORK AND EINSTEIN FACEBOOK MARKETING
‘I once worked for a guy in L.A, a self-claimed ‘P.R guy to Hollywood’s elite stars’ who wanted to trademark, ‘L.A FaceSpace’ as an entity, although he could barely read his own emails. He wanted to combine MySpace with Facebook’s social network qualities. This was four years ago. I used to think this man was well, a little nuts, he would go whole weeks without saying thank you to his team, (he had a ridiculous sense of entitlement, now an archaic trait of New Americans post W. Bush era of politics–not the man, the system), but I take my cap off to the FaceSpace man now, for his foresight on this one level of IT expansion.’
Fusion as future, relying on laws of relativity perhaps, combined with knowledge of consumers lust for ‘new’ things–the hallmark of an opportunist or an authentic? ‘fusion artist’–maybe. Hence this story, that follows.
Mark Zuckerberg is that 26 year-old none of us can really relate to when we pay our bills each month, although he’s the face of a brand called Facebook, that promises relatability to peers, new friends being met over shared interests topics–by oversharing, mostly– on his social network service.
The Washington Post today, weighs in on critics comments about the new film, The Social Network, which many say is a slight on Zuckerberg’s persona.
Here’s a snippet: “It’s a complex, not especially flattering, sometimes scathing portrait” of Zuckerberg, writes Mark Harris in New York Magazine, noting that it has “raised the company’s hackles” to the point that a spokesman has already called the movie “fiction” in a story by The New York Times.
“But will “The Social Network” really hurt Zuckerberg and Facebook, or,could it actually help it? The Washington Post asks. Go here to read more in full with ‘PostLeadership columnist Jena McGregor.
My thoughts are, Eistein’s on this one. ‘What goes up, must eventually come down.’ Why wait for your competitors to do it? A wise man will always do this to himself, and fall because he wants to, in order to reach his target market, who are free falling, if you have the time to Facebook, as much as his ideal clients do.
The Social Network provides a vehicle for Zuckerberg to be percieved as battling new odds, just like everyone else right now. In Hollywood two years back, we saw Britney Spears do exactly the same thing. But, like a reality TV show, ‘without a producer’ or a Hollywood studio attached to her Page 1 ‘news show’ for 8 months. Spears chose to free fall, so she could rise even stronger. Is not Zuckerberg doing the same thing, the same age Britney was when she did this her artistic crazy way?
Yes. He most definitely is. It’s the art of American celebrity, and expect Facebook to boom some more, as a result. If you want to be credible today, put a face on it ‘in my book.’ That’s Zuckerberg’s life message. A good one. Some critics are calling this ‘unflattering film, Oscar worthy’ already.
The truth is, when it comes to films and their marketing worldwide, Hollywood must bow to Facebook, Twitter, MySpace, Google–because these systems promote Hollywood (American pop cultural texts of entertainment, music etc) singlehandedly more than many media outlets with paid advertisers do worldwide. Hollywood has to give this film a reward, in acknowledgement of that occurring 24-7 due to the usefulness of Facebook’s ‘credible’ and ‘of the people’ marketing vehicle branding. If the Academy can’t see that, they need to be replaced. :)
Zuckerberg as a villain in this film, makes that agenda, a little less obvious. I like that. Smart. I’m expecting this film to get an Oscar nod next. Google’s film to follow in the same veign.
[Image - Jesse Eisenberg (Mark Zuckerberg), left, and Joseph Mazzello (Dustin Moskovitz) in a scene from "The Social Network." Photo: Merrick Morton via Sydney Herald. Image of the real Mark Zuckerberg – courtesy of Reuters.
~Posted by Horiwood.Com, Hollywood California USA. 9.26.10~